TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

market research agency [1 record]

Record 1 1998-07-13

English

Subject field(s)
  • Marketing Research
CONT

Organization which is in business to give market research advice to client firms and to carry out surveys, etc for them using such techniques as random sampling. In addition to services tailored to the needs of a particular client, a market research agency may offer syndicated market research and/or participation in omnibus surveys to a number of clients.

French

Domaine(s)
  • Étude du marché

Spanish

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